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一、**崗位職責(zé) / Job Responsibilities** 1. **制定營銷策略** - 根據(jù)酒店市場定位及年度目標，制定全面的市場營銷計劃及預(yù)算。 - Develop comprehensive marketing strategies and budgets based on the hotel's positioning and annual goals. 2. **市場分析與推廣** - 分析行業(yè)趨勢、競爭對手及客戶需求，調(diào)整營銷方案以提升市場份額。 - Conduct market research to analyze trends, competitors, and customer needs, optimizing campaigns to increase market share. 3. **客戶關(guān)系管理** - 維護重要客戶（如企業(yè)、旅行社、會展公司）關(guān)系，開發(fā)新客戶資源。 - Maintain relationships with key accounts (e.g., corporations, travel agencies, event planners) and explore new business opportunities. 4. **品牌管理與宣傳** - 策劃線上線下品牌推廣活動（如社交媒體、OTA平臺、行業(yè)展會等）。 - Organize brand promotion campaigns (e.g., social media, OTAs, trade shows) to enhance visibility. 5. **團隊協(xié)作與培訓(xùn)** - 領(lǐng)導(dǎo)銷售團隊完成業(yè)績目標，定期培訓(xùn)提升團隊專業(yè)能力。 - Lead the sales team to achieve targets and provide regular training to improve performance. 6. **業(yè)績監(jiān)控與報告** - 監(jiān)控營銷活動效果，定期向管理層提交分析報告并提出改進建議。 - Track campaign performance and submit analytical reports with actionable insights to senior management. 二、 **任職要求 / Requirements** 1. **教育背景** - 本科及以上學(xué)歷，市場營銷、酒店管理或相關(guān)專業(yè)優(yōu)先。 - Bachelor’s degree or above in Marketing, Hospitality Management, or related fields preferred. 2. **工作經(jīng)驗** - 5年以上高星級酒店或相關(guān)行業(yè)營銷經(jīng)驗，有團隊管理經(jīng)驗者優(yōu)先。 - 5+ years of marketing experience in star-rated hotels or related industries; team management experience is a plus. 3. **技能要求** - 精通市場分析、數(shù)字營銷及客戶開發(fā)技巧。 - Proficient in market analysis, digital marketing, and business development; skilled in CRM tools. 4. **個人素質(zhì)** - 結(jié)果導(dǎo)向，具備出色的溝通能力、抗壓能力及創(chuàng)新思維。 - Results-driven with strong communication, stress resistance, and creative thinking.